Project Flourish

A complex and much-needed housing masterplan on a rare brownfield site has required a focus on community outreach within consultation from the start. Comm Comm UK has enjoyed promoting the project and our partners, Ballymore and Sainsbury’s, at every community event - from BBQs at the London Sports Trust to workshops in Grand Union Studios.

Client: Ballymore and Sainsbury’s

Borough: Royal Borough of Kensington & Chelsea

Date: 2020 - present

Visit the project website

 

Our role:

  • Deliver communication strategy for the development of Kensal Canalside Opportunity Area, also know as Project Flourish in Ladbroke Grove.

Existing site:

  • Kensal Canalside is the largest brownfield site in RBKC

  • Identified by the Mayor of London as one of 48 Opportunity Areas within the London Plan 2021.

Scheme deliverables:

  • 2,552 much-needed new homes

  • Shops

  • Workplaces

  • Community spaces

  • Flagship new Sainsbury’s store.

Communications undertaken:

  • Working with St William’s project ((other developer on site) and Ballymore project team to deliver a joint consultation that still allowed the sites to remain distinct

  • Specialist engagement with the local community established due to the sensitivity of the proximity to Grenfell Tower

  • Several rounds of public consultation events (July 2021, October 2021 and Summer 2023)

  • Online digital survey ‘Give My View’

  • New website launched in 2023 to share developments

  • Regular newsletters (online and physical) to share development

  • Series of community group meetings with local stakeholders

  • Drop-in public exhibition hub established, open three days a week, to view exhibition boards and meet the project team (Summer 2023)

  • Analysis of feedback and reports supplied

  • Extensive SCI report compiled

  • Social media strategy and campaign work

  • Local supporter and ambassadors work

  • Charity liasion.

Status of scheme:

  • Planning application submitted; committee date expected early 2025

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